The celebrity endorsed commercial making the rounds right now that has everyone talking (and no, not the now infamous and debunk Pepsi ad), is an example of targeted marketing at its finest.
Keeping a C-suite that was born and bred within your company (while excellent in practice) will isolate your organization from innovation and the ability to see the world from a different perspective. In the next few years, we expect to see leaders recruited from outside of the industry filling key executive roles.
By 2025, 75% of the global workforce will be made up of millennials. How will our companies, industries, and even world look different? How will millennials choose to lead?
Never underestimate the value of putting a human face to the brand. With 1.23 billion active Facebook users, as of December 2016, and over 300 million users on Twitter worldwide, companies are not only guaranteed to reach consumers or clients on social media platforms, but have immediate access to making impacts on their current and future employees experience.
2016 has brought forth the best tangible evidence in many years that Bob Dylan’s lyrics from 1964 are as true now as they were 5 decades ago. Every election year brings or at least promises an inevitable shift, but it felt like 2016 was the year that was determined to truly show change.
Want to Improve Employee Retention? With Thanksgiving Near, Show Employees You're Thankful for Them.
Great leaders know how to not only get employees out of their comfort zones, but genuinely motivated to push limits, gut-check themselves and thrive towards tackling the new cause. Here are five examples of how executives reach innovation and transformation through creating a cultural shift, not forcing it.