The celebrity endorsed commercial making the rounds right now that has everyone talking (and no, not the now infamous and debunk Pepsi ad), is an example of targeted marketing at its finest.
Keeping a C-suite that was born and bred within your company (while excellent in practice) will isolate your organization from innovation and the ability to see the world from a different perspective. In the next few years, we expect to see leaders recruited from outside of the industry filling key executive roles.
By 2025, 75% of the global workforce will be made up of millennials. How will our companies, industries, and even world look different? How will millennials choose to lead?